Foursquare and Snapchat collaborate to offer a better sense of direction

Foursquare and Snapchat announced today that Snapchatters will have better, more relevant geofilters that will now be  more specific, creative, and fun.
Foursquare already has location data for Twitter, Uber, Apple, Pinterest and 100,000 other services, and Snapchatters can now harness the data at Foursquare, which includes over 87m places in Foursquare's database. The enhanced Snapchat geofilter will allow its advertisers more flexibility and creativity. 
For example, a surf brand po