Four reasons why brands should have a music streaming strategy

Too often, marketers take a pass on digital audio because they don’t have a "music initiative or music strategy.”  But a music strategy is every bit as critical to success as a “social media strategy” or an “email strategy” or a “location-based strategy” in today’s marketplace.
Marketers want to connect with an audience.  And we know what audiences are doing: listening to music.  A music strategy is an audience strategy.