Forget the cookie – mobile network data provides next level consumer insight

As part of The Drum’s Deep Dive into Data & Privacy, Alex Petrie, (co-founder, Skyrise) looks at what mobile network data is, how it’s collected and why it can give advertisers a privacy-first way to reach their audience. 
If you’re not reading this article on a smartphone, one will almost certainly be within touching distance while you are. We have phones on us all of the time. Smartphones are an essential part of everyday life. Whether it’s shopping, streaming,