22-04-2018 12:05 via thedrum.com

Ford deals WPP another blow opening portions of ad business up for bids

Ford has added to WPP’s woes announcing it will take bids on some of its accounts managed by the holding company. 
According to Reuters, the decision will not affect all of the motor company’s accounts with WPP, and WPP is still welcome to bid for the business along with other agencies. 
The news follows the departure of WPP chief executive officer of over 30 years, Sir Martin Sorrell, last weekend who quit over a personal misconduct allegation which he denies. 
The an
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