Five tips for creating topical ad campaigns: How One Black Bear hitched a ride on ‘traingate’ for National Express

Creating an advertising campaign is not always a speedy process and often requires extensive discussion and debate between agency and client before a direction can be agreed upon. For this reason, creating topical campaigns tied to current news events can seem too difficult a task for many agencies to even attempt.
However, a central objective of a creative campaign is to spark a conversation among your target audience. From real-world networking experience, we all know it’s much easier to