Five reasons Amazon Go isn’t necessarily the future of shopping

At first blush, Amazon Go – what the e-commerce giant called “a new kind of store with no checkout required” – might seem like a bold step forward in retail. Dubbed Just Walk Out Shopping, Amazon said consumers will use the Amazon Go app to enter the store, take the products they want and leave without any additional hassle.
It’s arguably an advance for so-called seamless shopping, which, at the end of the day, is mostly about getting consumers what t