Five influencer marketing myths holding your growth strategy back

Influencer marketing has been a secret weapon for large consumer brands to tap into focused targeted audiences. Think of how Yelp secures new markets with localized high profile foodies, how the Barclays Premier League utilized Vine to win 474,000,000 loops, or how Swiss luxury retailer de GRISOGONO generated 19,000,000 impressions from just 14 relevant influencers.
Influencer marketing is a readily available growth channel for startup and enterprise marketers alike. With fears of a 2016 bu