First, second, and third-party data – everything marketers need to know

First-, second-, and third-party data are useful terms in theory but not always in practice. For The Drum's Deep Dive into Data & Privacy, Brady Gadberry (SVP and head of global data, Acxiom) lays out the three types of data you need to grow – and to call yourself a truly data-driven brand.
As marketers, we regularly throw around terms like first-, second-, and third-party data. Data is part of any smart marketer’s strategy, after all. But are we so focused on data