Financial Times readers more likely to turn off adblockers if content access is completely restricted

The Financial Times’ anti-ad blocking trial, whereby readers were given varying content restrictions to see what proved most effective in convincing blockers to whitelist, has reportedly proven that completely restricting content grants the highest conversion rate with two thirds of readers whitelisting the site.
The FT took a sample of 15,000 registered users, split them into three groups, and gave each group them varying degrees of access to content unless whitelisted.
The results found