08-08-2016 18:34 via thedrum.com

Federal Trade Commission setting stricter guildelines on paid celebrity posts that aren’t clear ads

The Federal Trade Commission has cracked down on celebrities and Internet personalities who may be posting or promoting a brand or product but omitting the fact that they are being paid to endorse the content or product.
According to a Bloomberg news article, the FTC is putting more pressure on advertisers to comply with its Ad Practices Division rather than allowing the practice of endorsing a product without saying so.
Influential celebrities posting brand messages on their personal accou
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