09-08-2016 18:05 via thedrum.com

Facebook will use new tech to force ads on people using ad blockers whether they like it or not

Facebook wants to lead the ad blocking debate now, embarking on a crackdown to overpower the tools for the first time on the platform.
Announcing the news in a blog post, the platform said that it is going to introduce technology to make it harder for people to avoid seeing marketing on Facebook.
"We’ve designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software," said the company’s vice-president of ads and busine
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