Facebook vows to be more transparent about metrics after admitting more miscalculations

Words by John McCarthy & Seb Joseph 
Facebook is opening itself up to more third party measurement in a bid to stop the spread of negative sentiment among advertisers that’s building in the wake of its admission of more miscalculated metrics. 
Concerns that the social network can’t continue to shun third party measurement and effectively ‘mark its own homework’ have come to a head after trust in it appeared to have been knocked following today’s r