Facebook poised to take on Google with header bidding tech as it expands its Audience Network

Facebook is thought to be expanding its Audience Network, which serves ads on sites and apps on third party websites and apps, as it also looks to cash in on the hot programmatic trend of using header bidding technology.
The social giant’s wants to sell more ads via its mobile ad network and diversify beyond the gaming and utility apps that “dominate” its client base, according to a report from the Information, which also claims that it has set its sights on netting d