Face to face trade shows are increasingly favored by B2B marketers

While B2B marketers are juggling an onslaught of digital campaigns seeking customer connections through numerous online channels, a 40 per cent increase of brand marketers participating in trade shows/exhibitions than in previous years indicates that real-time interaction is on the rise.
Co-sponsored by experience creation shop Group Delphi, the Center for Exhibition Industry Research (CEIR) 2016 study reveals this week that face-to-face marketing persists as a key brand and sales