Execs from Wavemaker and Mobext share their thoughts on what's in store for mobile this year

2018 promises to be one of reckoning for the advertising industry. With unresolved topics such as ad fraud, transparency, brand safety, and attribution, digital marketing’s potential of delivering the right ad to the right person at the right time still seems far off.
However, there is a silver lining; marketing professionals in America’s tech capital are working hard to deliver solutions that make ads more effective and protected against nefarious characters.
According to the IAB, U