Exclusive: Inside Ash vs. Evil Dead's social strategy for #InternationalBeerDay

Season 2 of Starz’s critically acclaimed Ash vs. Evil Dead – a continuation of the classic Evil Dead franchise -returns October 2, and fans of the show know that Ash Williams is using the summer break to indulge in one of his favorite activities: drinking lots of Shemp’s Beer.
Last Friday also happened to be International Beer Day, and the Starz marketing team saw a perfect opportunity to engage on social: “After Halloween, International Beer Day is the next best occasion