Excedrin offers a cure for #DebateHeadache – and maybe Twitter’s, too?

Headache medicine Excedrin turned our collective lemons into lemonade Wednesday night during the third and final presidential debate.
That’s because social media analytics firm Talkwalker, which says it uses 1500 servers to process posts from 150 million websites every 15 minutes to measure public sentiment on social, found Excedrin’s sponsored hashtag, #DebateHeadache, trended with approximately 46,000 mentions during the debate. (By way of comparison, #DebateNight was used mor