Ex-Diageo CMO Syl Saller talks talent, growth and what’s next

Diageo was but two years old when Syl Saller first joined in 1999 as its marketing director for Great Britain. Now, after two decades with the drinks giant and mammoth campaigns for Guinness, Baileys and more under her belt, the global chief marketing officer has hung up her hat.
Last week, Cristina Diezhandino, the former global category director for Scotch and managing director for Diageo’s luxury brands business, assumed the top marketing role, marking a new era for the company.
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