Everything You Need to Know – About Content Marketing: Measurement

The Drum has launched episode four of Everything You Need to Know – About Content Marketing, in association with PulsePoint, a video series designed to give marketers all the essential information they need about this hot industry topic in an easy to digest under-three-minute video.
The fourth episode, Measuring Effectiveness, covers the methods available to determine the success of content marketing campaigns.
The issue of measurement is of pressing concern in the industry. In fact, the C