Everything marketers need to know about chat app Line as it forges a path west after IPO

Line has its eyes set on the west, the world’s seventh largest chat app behind WhatsApp, FB Messenger, QQ Mobile, WeChat, Skype and Viber, with many of its 218m monthly active users (MAU) concentrated across Japan and the Philppines.
The app, created in 2011 as an alternative communication service for use during natural disasters such as earthquakes and tsunamis, has greatly evolved to become an app ecosystem that raises most of its revenue through the sale of virtual stickers, e