Elisabeth Murdoch debuts lifestyle brand on Snapchat Discover

Elisabeth Murdoch has launched a lifestyle brand on Snapchat Discover in a bid to target millennial men.
Brother arrives on the messaging app today (15 July) and comes from the media veteran’s mobile-focused content studio Vertical Networks. Initially, content will come in Weekend Editions (Friday through Sunday), though the media business does plan to stretch its output over seven days once the launch phase is over.
As with other partners on Discover, Brother is funded in part by ads incl