Durex taps influencers for correctly-fitted condom ad campaign

Sexual wellbeing brand Durex, alongside creative agency partner VaynerMedia London, has launched an initiative using influencers to encourage people to use the right condom to enhance their sexual experiences.
‘Fit Matters’ is the debut campaign from the agency and uses social media influencers to target consumers. Health expert Dr Emeka Okorocha and professional England rugby player and Calm ambassador Joe Marler feature in the spot.
“We always want to ensure our clients are l