DOOH is TV’s wingman this World Cup

Brands will have a head-to-head battle this winter amid Christmas and the 2022 World Cup. Leia Reuter of Dentsu UK advises that programmatic, digital out-of-home (DOOH) solutions will be saviors for those trying to reach sports fans. 
Major sporting events play a key role in our cultural lives. The excitement generated, the social currency exchanged, the unifying power of sport – and sometimes its tribalism. It’s no wonder they attract large and engaged audiences, both in-p