Don’t hate, iterate: making the most of agile marketing

Iteration, not perfection, is the watchword of the Agile marketer. It means having lots of ideas, the means to test them quickly, monitor the results and make relevant decisions to prevent future problems. Similar to our discussion on nailing your daily stand up meeting, it’s about continual improvement.
Test, test, and test again
One of the key principles of Agile software development is the idea of ‘continuous delivery’. It’s a contrast to the old way of