Domain name antics: Lessons in protecting and promoting your reputation online from the US presidential primaries

Donald Trump has emerged as the Republican nominee in the US presidential race and Hillary Clinton is almost there with the Democratic National Convention to be held this month. Amongst the drama of a spirited and polarising race, what’s there to learn about protecting and promoting your reputation online? Is there, by any chance, a correlation between the savvy acquisition of relevant domain names, and success?
Particularly since Barack Obama’s groundbreaking campaign in 2008, a str