Does branding have a place in short form video?

Panellists from a host of leading online content players including Truffle Pig, Viacom and Tremor video clashed heads on Wednesday (15 September) over the challenges of branding in short-form video.
A key point in the debate, hosted by The Drum's Found Remote editor Natan Edelsburg, was made by panellist Vimeo’s chief operating officer Mike Weissman who argued that having a brand present in a short context is “just another form of display advertising".
Weissman suggest