Disney thinks VR is here to stay – what does this mean for marketers?

During the Star Wars celebration last month, Lucasfilm and Disney announced their latest project – a virtual reality film written by David Goyer, whose previous credits include The Dark Knight, Blade, and Batman v Superman: Dawn of Justice, alongside VR specialists ILMxLAB. This made headlines as the first film commissioned, produced and written with the express intention of being consumed in a VR context. Though an incredibly experimental process, the appointment of one of the greatest mo