Disney readies streaming service for ESPN with $1bn BAM Tech investment
Disney is set to roll out an ESPN-branded “multi-sport” streaming service after it announced a $1bn investment in streaming technology unit BAM Tech, created by Major League Baseball.
ESPN has lost over 7m subscribers since 2013, 1.5m of which was lost from February to the end of May this year, according to 2016 Nielsen data.
Through the new deal Disney is hoping to secure a raft of new users, creating a service that will be “direct to consumer” meaning users will be able
Read more »