Direct Line extends its ‘fixer’ positioning with launch of street light drones

Insurance, something everyone needs but no one wants to part cash with, is a difficult thing to advertise in a creative way. It’s why providers such as Direct Line and Aviva have shifted their strategy to position themselves as socially-conscious brands who care about the future of the younger generations, as evidenced by Aviva’s Drive app which gives discount to safe drivers, and now Direct Line’s bid to light up the dark corners of the UK.
Fleetlight drones are fitted with to