DigitasLBi appoints Emily Macdonald as head of programmatic

DigitasLBi has strengthened its programmatic offering with the appointment of Emily Macdonald as head of programmatic.
In the newly created role Macdonald will help to further develop DigitasLBi’s programmatic capabilities across the whole agency, helping its clients to navigate the ad tech landscape in order to gain competitive advantage.
Having spent 18 years working in digital media and ad tech, Macdonald has held positions at the likes of WPP, News UK and Microsoft. Most recently, she