Digital transformation – getting it right for customers, colleagues, and commercial gain

James Goldhill, CEO at Paragon DCX explains why truly holistic digital transformation must be led with a clarity of purpose that wins hearts and minds across the whole business.  
The marketing innovation curve is growing at an unprecedented trajectory. New tech, software and operational models are accelerating the ability of organizations – and in particular, marketers – to deliver greater value than ever before. Fundamental to this is the capacity and desire of an organiz