Digital innovation takes one step forward, but ads take two steps back

Internet usage on mobile is far outweighing that of desktop. No longer is the computer that sits alone in the office or at home the main portal for information exchange. Instead, digital innovation has pushed mobile as the leading platform, and as mobile internet users increase, so has the amount of mobile ad blockers. According to the latest PageFair report, 419 million people are now blocking ads on their smartphones – more than twice the amount as desktops.
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