Digging for the best Olympics brand ambassadors

Allison+Partners dug some serious data to find which gold medal athletes from the 2016 Olympic Games would translate the best as advertising spokespeople and brand sponsors. The global communications company called it the “Influence Impact” and it worked in conjunction with data scientists and mathematicians to create an optimal channel mix and a formula that measures the potential impact of any “influencer.” And gold medal winners, riding a high of media saturation, cert