Diary of a Cannes virgin: Will my expectations for Cannes Lions 2016 match reality?

This week is going to be a milestone. A turning point, even. A real eye-opener.
That’s because this week, it’s Cannes Lions 2016. For most industry people, it’s the highlight of the year, a chance to make new connections, get inspired and generally have an awesome time.
So what about me? Well, it will hopefully be all of that and more, but the thing is, I don’t know for sure. Because I’m a Cannes virgin. This year will be my first time. And as excited as I am to be