Desire, novelty and fear will be key psychological influences in the future of experiential marketing

The Park has released a new report focusing on the future of experiential marketing – a technique for growing brands and proving what they’re about. Drawing on research from YouGov, authored pieces from The Park’s leadership team and interviews with industry experts, the report starts with a table overview of what we know about current and future restrictions on our lives and what it means for our industry before looking at four key areas of focus.
Jack Lamacraft, managing dire