Dentsu Inc. picks Amobee to understand browsing behaviors of the 'silent majority' in Japan

Dentsu Inc. has chosen to work with Amobee to develop brand analytics and advertising solutions for its media campaigns.
The Japanese ad giant will use Amobee’s Brand Intelligence solution to provide consumer insights and evaluate data from a variety of sources to provide an understanding of consumer behaviors, sentiment fluctuations, and the impact of external events on online activity for its clients across Japan.
Amobee, which is owned by Singapore-based telco Singtel, claims the s