Dentsu fuses gaming and consumer research data to better understand gamers

The PR firm is tapping into the ever-growing gaming world.
Dentsu is combining its data specialisms to glean fresh insights for brands wishing to extend their gaming presence.
The Japanese public relations giant is integrating data from market research firm GWI drawn from 21 international markets within its consumer connection system (CCS), drawing game publishers and brands closer together.
CCSxGWI offers brands a more granular picture of players that delves beyond in-game purchases and pl