Dentsu Aegis owned Isobar confirms undertaking strategic review

Written by Stephen Lepitak and Jessica Goodfellow
Dentsu Aegis’ digital marketing agency Isobar is currently undergoing a strategic review, bulking up its consulting capabilities and customer relationship while appearing to slim down in other areas of the business.
The agency has been undergoing a number of strategic changes across the year. Most recently Isobar launched a new unit by merging its consulting capabilities with Copernicus Marketing and Forbes Consulting, both subsidiaries of