Dear agencies: delete your metaverse presentations immediately

It is time to stop talking about the metaverse and start working on making it a reality, writes Rapp’s global chief innovation officer Troy Hitch.
The metaverse. It’s really nothing more than a spit-and-string concept used to loosely tie together a couple of successful video games and some promising blockchain platforms. That’s not to say that there isn’t a ton of Ready Player One potential there. But let’s get real: in this marketing world – an industry that