David&Goliath taps Bo and Boz for new Kia work

Now that the NFL season has kicked off, the ad flurry with current and former NFL stars is underway as well. Kia Motors, with the help of its AOR,  LA independent David&Goliath, is tackling the theme with an old-school take on digital football games, featuring NFL phenom Bo Jackson and one-time rival Brian “Boz” Bosworth in both live and 8-bit pixelated versions of themselves.
The campaign highlights the 2017 Kia Sorento SX Limited V6 SUV and features two spots, &l