Dave’s Hot Chicken urges consumers: ‘Don’t die before you try it’

The Samuel L Jackson-backed startup has made its national advertising debut – and it’s morbidly hilarious.
Just five years ago, Dave’s Hot Chicken was a pop-up in an East Hollywood parking lot. Today, now backed by Drake, Samuel L Jackson and Maria Shriver, the fast-growing hot chicken chain has launched its first-ever creative campaign: ‘Don’t die before you try it.’
Comprising two spots, the creative stands as a cautionary tale for hot chicken lovers everywh