Data-powered personalization can create a symbiotic brand-consumer relationship

As part of The Drum’s Data and Privacy Deep Dive, Revieve’s Juliana Pereira argues that effective personalization is the key to incentivizing consumers to share their data with brands. 
With the upcoming cessation of third-party cookies, marketers and business leaders across all industries are being forced to navigate a new challenge: to continue building and improving their relationships with customers, they now need a new way to gather data. According to Epsilon research,