Danone's global Activia relaunch aims to premiumise the yoghurt brand

Danone is hoping a new design and visual identity for its digestive health brand Activia will position the yoghurt range in a more premium light and strengthen its health proposition. 
The core of the redesign is a new logo, made up of two interlocking shapes, to represent efficacy and inner-balance. A bespoke logotype has also been introduced as well as a new photographic style to communicate expertise in the digestive health field. 
The ultimate aim is to clearly define the role