Curated audiences: Hit the holiday shopping bullseye

A several-month-long shopping season has descended upon us, with e-commerce a primary channel in the battle for consumer spend. There’s been a lot of talk about digital video being the most powerful ad technique to move the sales needle, as audience targeting becomes more precise. But, as a brand trying to capture a share of the spend, maximizing the effectiveness of video across screens and a fragmented publisher landscape is no easy feat.
To help make this task easier, the next phase in