Criteo snaps up HookLogic to help deliver more value to brands

Performance marketing company Criteo has inked an agreement to acquire advertising exchange HookLogic.
Criteo claims that the acquisition will strengthen its core product, “helping it deliver more value to brand manufacturers and retailers alike,” said Eric Eichmann, chief executive of Criteo.
He added: “We are excited to help develop the HookLogic platform with our own sophisticated technology and to bring their solution to marketers across the globe. 
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