Criteo snaps up HookLogic as adtech M&A gathers pace

France-based adtech outfit Criteo has inked an agreement to acquire advertising exchange HookLogic for a publicly undisclosed fee, a deal announced within 24 hours of SalesForce's purchase of Krux.
Criteo claims that the acquisition will strengthen its core product, “helping it deliver more value to brand manufacturers and retailers alike,” said Eric Eichmann, chief executive of Criteo.
He added: “We are excited to help develop the HookLogic platform with our own soph