Creativity in 2023 will require less in-person whiteboards and more time zone empathy

In the time of quiet quitting and the great resignation, AKQA’s chief creative officers Hugo Veiga and Diego Machado have mapped out a plan for balancing local challenges with international opportunities. They share their best practices as part of our Globalization Deep Dive.
’One studio with different rooms worldwide.’ That’s been an AKQA mantra since we joined the agency back in 2013. This took on an entirely new meaning during lockdown and now during the