Creative Work of the Week: Purple Creative celebrates Glenfiddich's 'maverick DNA'

Purple Creative reigns supreme in the Creative Works winning Creative Work of the Week for the new visual identity it has created for the Glenfiddich Experimental Series, a new range of ‘game-changing’ Glenfiddich whiskies borne of experimentation and collaboration.
Speaking of the identity, Gary Westlake, founding partner and creative director of Purple, commented: “The identity represents a visual narrative of each experiment – graphically capturing the authentic journe