Creating a new campaign is not the question - transforming your marketing is

Ed Bastian, the chief executive of Delta, recently said that if you’re not growing as a business you’re going through slow-motion liquidation. (Just wait until the next airline downturn, Mr. Bigshot.) The rapacious drive for growth that defines late Capitalism–and is likely killing the planet–also seems to shape the prevailing wisdom on creative campaigns. Change lives at the center of digital business, so marketing for said businesses must evolve and change con