Creating a culture of transparency

The Drum hosted its inaugural US Digital Breakfast Briefing, where attendees interacted with panelists to debate some the burning issues in the programmatic landscape.
This was hosted in the wake of the Association of National Advertisers (ANA), who issued guidelines to its members (i.e. brand-side marketers) on measures to take in order to ensure further transparency in the landscape, and an issue that helped frame the conversation (see video above).
The course of the debate saw panelist Michae